Pharmacy Brief For A Busy Kempton Park Store
The client was a pharmacy retailer in Kempton Park serving walk-in shoppers, repeat prescription customers and parents shopping for everyday health items. The brief was to make the store easier to navigate while giving wellness ranges a more visible place on the floor without crowding the till area or slowing foot traffic.
The store wanted something practical rather than decorative. Staff needed a way to direct customers to categories such as vitamins, self-care and over-the-counter health products, while also keeping promotional messages easy to update. The solution had to suit a retail pharmacy environment where people move quickly, often with children in tow, and where clear signage matters more than big sales talk.
- Client type: pharmacy retail fit-out
- Town: Kempton Park, Gauteng
- Goal: improve navigation and product visibility
- Outcome focus: quicker customer decisions and cleaner presentation
Site Constraints And Store Conditions We Worked Around
The site had the usual constraints of an active retail pharmacy. Aisle widths had to stay open for trolley movement, the entrance area needed to remain uncluttered, and all fixtures had to sit comfortably with existing counters and shelving. We also had to consider power availability and cable routing so the equipment would not create trip hazards or interfere with daily trading.
Because pharmacies are high-traffic spaces, the equipment also needed to handle constant touch use, routine cleaning and the temperature swings that come with doors opening all day. Kempton Park can be dusty and dry, and in winter the air gets very static so the display hardware had to be specified with that in mind. Load-shedding was another factor, so the layout needed to allow orderly shutdown and restart without upsetting the store team.
- Keep entrances and queue lines clear
- Allow for safe cable management and power points
- Use finishes that tolerate regular wipe-downs
- Support daily use with minimal downtime
What We Supplied For The Guidance And Display Areas
We supplied touchscreen guidance points for in-store wayfinding and wellness product display stands for featured ranges. The units were sized to suit a pharmacy floorplan, with screens positioned at a comfortable viewing height for standing shoppers. The display stands were arranged to show product groups neatly and allow staff to change merchandising quickly when promotions changed.
The touchscreen points were configured for simple category guidance, with large on-screen buttons and clear prompts that a shopper could follow in a few taps. The product stands were built for 360-degree visibility so items could be seen from different angles as people passed through the area. That made them useful in a store where customers often approach from several directions, especially near the front of shop and waiting areas.
- Touchscreen guidance points with easy to read navigation
- 360-degree product display stands for wellness items
- Durable retail finishes for frequent cleaning
- Configurable content areas for promotions and product info
Installation, Configuration And Staff Handover
We completed the project in three weeks from site assessment to handover. The first week covered measurements, flow checks and solution design. In week two we prepared the equipment, configured the content layout and planned the installation sequence so trading could continue with minimal disruption. The final week covered delivery installation, software configuration and staff training.
Our installation supervisor coordinated the on-site work with the retailer’s team so the fixtures were placed where they would help, not get in the way. We also handled network integration where needed, tested the touch response and made sure the staff understood the basic routine for updates, restart procedures and daily care. The handover included practical guidance on cleaning, content loading and what to do during a power interruption, because that matters in a working pharmacy not just on paper.
- Project duration: 3 weeks
- Site assessment and solution design completed first
- Installation timed around trading hours
- Training included operating steps and fault reporting
Results On The Shop Floor
The finished fit-out gave the pharmacy a clearer customer path through the store. Shoppers could find their way to the right category faster, while wellness products were presented in a more organised and visible manner. That helped the team reduce repeated questions at the counter and made the front-of-store area feel less cluttered.
From a retail point of view, the main gain was better attention on the products that needed it most. The touchscreen points helped with guidance, and the display stands made the wellness range look planned rather than scattered. Staff were pleased with how little time it took to explain the system once it was in place. A small thing, but it saved time every day and gave the floor a more settled feel.
- Improved wayfinding for customers
- Better visibility for wellness ranges
- Less congestion at the counter area
- Simple operation for retail staff
What We Would Repeat On The Next Pharmacy Rollout
For a similar pharmacy project, we would use the same approach again: start with floor movement, keep the fixtures compact, and make the content simple enough for quick updates. In a pharmacy environment, the winning combination is usually clear navigation, tidy presentation and equipment that can cope with daily use without becoming a maintenance burden.
We would also keep the support plan in place after handover. That matters for stores that trade long hours and need fast help when a screen needs refreshing or a display needs reconfiguring. If the pharmacy is in a coastal town, we would specify extra attention to corrosion resistant finishes. For inland stores like Kempton Park, we still plan for dust, power interruptions and regular cleaning, because that is what practical retail equipment has to deal with day after day.
Key facts
| Project location | Kempton Park, Gauteng |
|---|---|
| Client type | Independent pharmacy retail fit-out |
| Supplied items | Touchscreen guidance points and 360-degree wellness display stands |
| Timeline | 3 weeks from assessment to handover |
| Power and setup | Configured for safe cabling, network integration and load-shedding readiness |
| Support | Staff training, preventative servicing and fault response available |
